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The Gumball Manifesto

1. Blow bubbles

Succeed by having fun and being yourself: energetic, young, intent on spreading excitement about entrepreneurship and poverty alleviation.

2. Celebrate every quarter

Appreciate contributions of any kind, actively. Everyone's busy; metaphorical quarters mean a lot. It's 25 cents extra, not 75 cents short.

3. Break the glass

Risk it. Don't wait for permission to try something new. Err on the side of action. Caveat: don't be unethical.

4. Flatten spheres into circles

Minimize hierarchy. Eliminate unnecessary restrictions. Use round tables. Communicate from the same plane, not a higher one.

5. Fit it on a Post-It

Tighten it. Short attention spans! Break sparingly.

6. Share some sugar

Recognize the power of stories and symbols. Mohammed Yunus lent $27 to 42 women in 1976. We raised $3000 in 3 days on Post-Its. Stories inspire.

7. Pop the ego

Realize we're only 1" in diameter. Microfinance isn't a panacea. We don't think of ourselves as changing the world. We're just making it a bit chewier.

8. Remember to brush

Stay fresh. Chewing gets tiring. Cavities happen. Jaws dislocate. To prevent burnout, we leave everyone time for life.